Here’s a common writing/development mistake found in many e-learning courses. It’s nicknamed it the “Dagwood” because the writing resembles the famous, multi-layered sandwich.
Oh yes! I’m embarrassed to admit that this is the predominant style that a lot of our SMEs and execs actually think is good, and why they think that we should only need a week to turn around their 30+ slide monstrosities. To do a bad job and deal with the bare minimums like fixing errors, adding a knowledge check, getting approvals, testing and nailing down the assignment audience takes a week.
Then again, since almost all of us deal with this problem, we should have a philosophical discussion over giving them what they want (they’re paying, after all) and giving them what they need (because their learners aren’t learning). I’d be interested in finding some podcast guests who would like to argue both sides of this issue. Any takers? Most of us probably don’t want to admit just how much “eReading” we’ve been producing. Is it worth it to pay the bills? Is there a way out of it?
Ed Lamaster says
Oh yes! I’m embarrassed to admit that this is the predominant style that a lot of our SMEs and execs actually think is good, and why they think that we should only need a week to turn around their 30+ slide monstrosities. To do a bad job and deal with the bare minimums like fixing errors, adding a knowledge check, getting approvals, testing and nailing down the assignment audience takes a week.
Then again, since almost all of us deal with this problem, we should have a philosophical discussion over giving them what they want (they’re paying, after all) and giving them what they need (because their learners aren’t learning). I’d be interested in finding some podcast guests who would like to argue both sides of this issue. Any takers? Most of us probably don’t want to admit just how much “eReading” we’ve been producing. Is it worth it to pay the bills? Is there a way out of it?
Ed Lamaster
edlamaster.com