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Dump the Next Button: Increase Learner Engagement with NEXTCHA

2013/04/01 By David

Dump the Next Button

Ask Learners to Prove They’re Learning!

If you’re like most e-learning designers, you’re always keen to explore new ways to deliver engaging and meaningful projects.

The question is: what changes in your course will make the biggest impact on the learner? Scenarios, interactivity, visual design? I say, the time’s right to liven up your course’s e-learning wallflower: the Next button!

Sad Reality of the Next Button

It’s estimated that learners spend thousands of hours a year clicking next buttons. Next buttons represent the worst of passive, click-and-read courses.

Course designers try all sorts of techniques to force learners to pay attention, like locking down courses and disabling the Next button. Well-intentioned, but all they’re really doing is giving learners time to update Facebook and text BFFs.

Introducing Your Next Next Button: NEXTCHA

prove-youre-learning-with-nextcha-button

To engage learners with meaningful interactions, you need a cognitive approach that involves learners and guarantees attention on any course topic. It has to reinforce learning while eliminating multitasking and tuning out.

One of the best ways to reinforce content is through repetition. Yes, repetition! And one of the easiest ways to build repetition into your courses is to mimic the CAPTCHA concept from the web marketing playbook: replace your Next button with NEXTCHA.

Repeat After Me…

Wait, what’s the CAPTCHA concept? Web sites use CAPTCHAs to prove a user is human. NEXTCHAs are the e-learning equivalent that asks course-takers to prove they’re learning. Why prove it? Studies show that learners actively engaged in an activity are ten times more likely to remember it. So NEXTCHA is the learning gatekeeper: you don’t learn, you don’t proceed.

How does it work?

It works like this: just as CAPTCHAs ask browsers to decipher a droopy, algebra-looking phrase or equation to prove they’re human, NEXTCHAs ask learners to summarize a slide’s key concepts before continuing their lesson.

Is it really enough to make a difference? Well, consider this: your typical 30-minute course has 30 slides and 30 Next buttons. You can have your learners click 30 mindless Next buttons or practice 30 concepts. Proving one concept per minute of your course? Now we’re learning!

Types of NEXTCHA for Learning

Post-Roll

The most popular NEXTCHA is auto-enabled when the slide concludes. Learners are asked to summarize the slide with a word or phrase from the slide. If learners are unable to summarize the slide, they’re asked to repeat the slide a second time.

prove-youre-learning-with-NEXTCHA

View the NEXTCHA Post-Roll Example

Pre-Roll

The pre-roll NEXTCHA is a variation on the post-roll that gives learners a choice: watch the slide play out in full, or type in a summary statement of that slide’s content. It’s like a pre-test at the slide level.

It’s a progressive model that offers learners the option to view the 1-3 minute slide content, or let them prove—and practice—the key message by typing it into the NEXTCHA field. It’s the learner’s choice. Either way, it’s a win-win for your learning team!

to-skip-this-slide-prove-youre-learning-with-NEXTCHA

View the NEXTCHA Pre-Roll Example

Feedback Tags

Another clever option requires learners to give course feedback to progress to the next slide. This “survey” approach, popular among data-driven managers, yields revealing insights beyond the smile sheet.

Conclusion

NEXTCHA, in effect, imprints key concepts on your learners through practice and repetition. So don’t put your hard-won e-learning content at risk with mindless click-throughs. Protect your online learning investment with a better Next button: NEXTCHA!

 Download the templates

You can download some NEXTCHA templates for Articulate Storyline. We also posted a NEXTCHA elearning challenge in E-Learning Heroes. Check out the challenge for even more ideas for interactive text fields.

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Filed Under: April Fools, Creative E-learning, Featured

Comments

  1. Craig T. says

    2013/04/01 at 3:02 am

    Thanks for the intriguing idea! I can see this working as a way to reduce next buttons as well as reducing the “formal quiz” approach that’s common in most eLearning.

  2. Jane says

    2013/04/01 at 11:06 am

    Great idea, David 😎

  3. Sreekanth says

    2013/04/01 at 2:45 pm

    Seems interesting. But can you please share where we can get these “Nextcha”s or how to create them?

    • david says

      2013/04/04 at 5:44 pm

      Hi Sreekanth – I’ll post the sample files in the Elearning Heroes community sometime tomorrow.

      • Laura says

        2013/06/12 at 2:07 pm

        It may have been originally meant as a joke, but I kinda like this idea (although wouldn’t use it on *every* page, I think)! Did you ever post the sample files? I can’t seem to find them (but I’m also not sure I’m looking in the right place)…can you provide a link?

        Thanks!

  4. Monica Q. says

    2013/04/02 at 8:06 am

    I thought this was April Fools but then realized it doesn’t matter: this is a GREAT idea either way.

    How did you create the examples? I’m really curious to see how you put the effect together.

  5. Clive Shepherd says

    2013/04/02 at 8:58 am

    April Fools of course but strangely enticing …

    • david says

      2013/04/04 at 5:52 pm

      Glad you caught that, Clive. I thought it was a fun idea with (some) merit. If nothing else, it works as a speed bump for the next button.

  6. Anu says

    2013/04/07 at 3:22 am

    Great thought, David! Just one warning – this may turn out to be an overkill, if implemented with simple level1/2 questions. Perhaps asking implementation/application questions (level 3 and higher) based on the same basic concepts will make it more interesting – even if the answers are open ended and not completely right or wrong. After all, it is not meant to be a knowledge-check mechanism – learners just need to prove that they are following through! What say?

    • david says

      2013/05/01 at 10:14 pm

      Totally agree, Anu. I like your idea of using something like this for open-ended questions especially for post-course discussion. I hope to play around with it a little more and see where it best fits.

  7. Anurag says

    2013/04/08 at 1:37 pm

    Interesting idea but requires real innovative mind to implement it. One has to be sure of the content intervention, content complexity and training needs for sure.

    • david says

      2013/05/01 at 10:09 pm

      You’re totally right, Anurag. I see it ultimately as another way to vary the course pacing. It’s probably most effective when it’s least expected.

  8. Blair says

    2013/08/15 at 8:24 am

    Its not a learning test. Its a short term memory test.

  9. David Anderson says

    2014/02/04 at 10:07 pm

    I posted some NEXTCHA templates in Elearning Heroes: http://community.articulate.com/downloads/p/233401.aspx and http://community.articulate.com/downloads/p/233402.aspx

    I also based an elearning challenge around this concept: NEXTCHA Elearning Challenge

  10. Maureen Coffey says

    2014/06/28 at 1:32 am

    That is a nifty way of keeping readers/e-learners “on their toes”. At the same time, as various research has shown, tasks or chores (in learning too) should be broken down in chunks instead of being offered in lengthy stretches. This is a sensible way to group and at the same time provide closure to each sub-lesson.

Trackbacks

  1. Ask Learners to Prove They’re Learning with NEXTCHA | Rodney's Corner says:
    2013/04/01 at 1:50 pm

    […] Ask Learners to Prove They’re Learning with NEXTCHA […]

  2. Learning at the edge of the network | 101i says:
    2013/04/08 at 9:38 pm

    […] Instructional Design (ID) must become more creative.  David Anderson had a little fun with his NEXTCHA concept of adapting the marketing captcha for elearning.  Despite its tongue-in-cheek origin, I think it’s actually a viable example of what a […]

  3. No One Loves The “Next” Button Until It’s Gone | Training Stone says:
    2014/01/25 at 5:31 pm

    […] week’s challenge is based on David’s blog post about hiding the “next” button until the learner completes a challenge about […]

  4. No One Loves The “Next” Button Until It’s Gone | Jackie Van Nice says:
    2014/05/01 at 8:35 pm

    […] week’s challenge is based on his blog post about hiding the “next” button until the learner completes a challenge about […]

  5. No One Loves The “Next” Button Until It’s Gone says:
    2022/04/13 at 8:16 pm

    […] week’s Articulate challenge is based on his blog post about hiding the “next” button until the learner completes a challenge about […]

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